Digital Marketing Solutions

A Good Online presence can bring loads of benefits; A Bad one can cost you.

Business owners know that digital marketing is no longer secondary to traditional marketing. But to get the best results, it’s essential to keep up with digital marketing trends. To get a perspective: how many times when you need something, the first thing that comes to mind is to search on Google? Do you search for something “near you” or by a brand’s name?

This is exactly what consumers do when they try to find information about a product or company, they search for it online. Digital marketing capitalizes on this knowledge by considering demographics, client behaviours, and other interests, making sure you reach people interested in your products and services.
Digital Marketing is a combination of the following online mediums:

strategic moves in online channels open your brand huge amount of customer conversion oppotunities

Do you choose black or white?

Ninety percent of all population uses social media.

Worldwide Coverage

More than half of the world now uses social media, capitalize on that by having an online presence. 90% of people with access to the internet (either hard cable or mobile phones) use social media.

Two hours and twenty five minutes is the average user's daily spent time on social media.

Constant Exposure

The average user spends 2 hours and 25 minutes on social media every day -- sparse time where ads can put your brand in front of them.

Various social media acquire 1.3 million users on daily basis.

An Ever Growing Audience

Various social platforms gain 1.3 million users every day.

Forty five percent social media users collect brand information from social media.

Acquire Recognition

44.8% of global internet users used social media to search for brand information in 2020.

Social Media

Due to the growing and ever-changing popularity of social networks, your flexible presence there is of great importance. They are an excellent digital medium that will get you more prospects and leads — whether they use it for work or leisure. But no social media stays relevant forever, you should use multiple platforms not to limit your growth.

Being active on multiple social media is the best way to present your business to many potential customers. In addition, through social media groups, you can receive direct feedback that allows you to improve your product constantly, letting you stay on top of the competition.

Video content has 50 times more ranking potential​.

Ranking Potential

The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate. Video is 50x more likely to get organic ranking than plain text results.

The best ranking sites have 3.8 times more backlinks than others.

Linking

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. Top results on Google’s first SERP have 3.8 times more backlinks than those below them.

Mobile queries have grown by over 200%

Local, National or International

“Where to buy” or “near me” mobile queries have grown by over 200% in the past two years, meaning that optimizing for local search results is the winners’ move.

57% SEO experts consider on- and off-page optimization as the most important role in terms of SEO.

Attractive Content

57% of marketing executives say on-page content development was the most effective SEO tactic. This and link building are the two most important signals used by Google to rank your website for search.

Search Engine Optimisation (SEO)

Improving your website’s SEO, will increase the traffic you get from search engines which will result in more viewers and more potential clients. To fully benefit from SEO, you need to pay attention to each individual element that factors in – content, keywords, meta descriptions, and backlinks are all essential elements of your strategy that will help you generate traffic.

Once you get a hold of all of that local traffic, you should make sure that the pages that your customers visit provide information about your business through exciting and unique content that engages your customers. Well-written and thought-provoking content will help you not only improve your SEO rankings but will also convince your readers that your company is serious about its offers.

Search Engine Advertisement (SEA)

Every day, millions of users search for the products and services they need on Search Engines, but SEO isn’t the fastest option. Tools like Google Ads can help you appear on top of search results even with a low SEO ranking and fast.

Search Result ads, Video ads, Display ads, Google Maps ads… no matter what, if you want to increase online sales, make phones ring, or persuade customers to come back for more, search engine advertisement tools such as Google Ads, can help you reach the right people at the right time.
No matter what is the state of your search engine optimization.

Only 47 percent of searches receive a click after search result listing.

Appear Before Search Results

Recently, the click-through rate on organic searches has fallen by 13% to 47.4%, while the click-through rate on search ads has risen by 75% over the same period.

Three-fourths of internet users get benefits from paid search ads.

A Successful Search Ad Serves Well

Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine.

1000 vies through Google My Business.

Bigger than the Search Results Page

49% of businesses that use Google Ads receive more than 1,000 average Search views of their Google My Business listing per month, and 33% receive 1,000+ views on Maps.

Most Google ads user make $3 from every $1.6 spent.

Revenue Potential

On average, businesses make $3 in revenue for every $1.60 they spend on Google Ads. Combine this with the exposure Google Ads gets you makes it a worthwhile investment.

Sales Funnels & Automation

Like the digital form of a sales funnel, the process involves sifting through a large number of prospects, in the beginning, identifying which of these prospects will lead to sales, with the ultimate goal of keeping those customers loyal and regular. Above that a digital sales funnel lets you keep track of informative statistics and user behaviours.

Companies that create an easy buying process are 62% more likely to win a high-quality sale. Why? They understand the momentum.
Winners know that creating a straightforward sales funnel that is easy to use and intuitive gets results.

Experts predicts that marketing automation budget will be increased by sixty three percent.

Unleash the Full Potential of Your Sales Funnel

63% of marketers will be increasing their marketing automation budgets soon. Not only are the vast majority of marketers using automation, but most of them also plan to spend more of their marketing budgets on it as a whole.

Ninety six percent of all traffic looks for information before making their buying decision.

Persistence is Key

Only 4% of all website traffic is ready to buy immediately. The other 96% is still in discovery and research mode, which leaves us ample room to tweak the sales funnels according to the traffic demographics and to keep refining the funnel.

Follow up within five minutes increases conversion rate by 9x times.

The Importance of a Follow up

Leads are 9x more likely to convert when businesses follow-up within 5 minutes, so controlling the sales momentum is the key.

Seventy seven percent of automation utilising marketers get more customer conversions.

The Benefits of Automation

80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation.

Seventy two percent of email users use emails as their primary communication medium.

The Most Popular Way of Communication

72% of consumers prefer using email as their main channel for business communication.

ROI in email marketing is $42 for every $1 spent which means 4200% profit margin.

Return of Investment

Email marketing is cheap, meaning that it boasts a really high ROI. On average the ROI of Email marketing is 4200% ($42 for every $1 spent).

More than 77 percent of customers engage with their emails from their solution providers.

A Popular Way of Marketing

In Europe, North America, and APAC, email marketing is the most widely used technology for customer engagement – 77.6% of existing customers engage with emails they receive.

Personalized emails generate fifty percent higher open rates.

Personalization Makes Emails Better

If you personalize your emails, you’ll start to see the incredible impact that personalization can have. Emails with personalized subject lines generate 50% higher open rates.

Email Marketing

Email marketing is a form of digital marketing. Email is used to send advertising messages to a specific target group – whether it’s done for a cold reach or upselling. You can attach files with active links, visual images, and multimedia to send emails. 

Email marketing is a simple and flexible way to approach prospects personally. Once you’ve collected prospects into an email list you can start an email campaign and acquire statistics that allow you to adjust your messaging, making it as precise and appealing as possible for you to reach your goals.

Our Partners Expertise

  • Video Content Marketing
  • Website Designing
  • Webinars
Video is the new standard of information.

The New Standard

A decisive 89% say video marketing delivers a good return on investment, and 99% of people who use video marketing will continue to do so.

Visual representation of your solution is the selling point.

An Impact on Sales

80% of video marketers say video has directly helped increase sales.

The demand of video material increases by every generation.

High Demand

66% of consumers prefer watching a video to reading about a product. As a result, 54% of consumers want to see more video content.

Consider how the videos can be viewed in your website.

The Importance of Mobile

90% of consumers watch videos on their mobile devices. To illustrate the point: more than 70% of all YouTube video consumption is via mobile devices.

Video Advertising

Among other marketing tools (text, photos, etc.), video marketing is becoming increasingly important as an effective weapon in your advertising repertoire. The rapid development of technologies and their ever increasing accessibility provides real opportunities for companies to produce video ads in large quantities and at a compelling price.

Our Partners can help you create engaging video advertisements that are both interesting and on the point.
Take advantage of video advertising and start using it now.

Attractive structure get people to stay in your website.

The Right Structure is Everything

94% of first impressions on websites are design-related, to such an extent that it takes only 2.6 seconds for visitors' eyes to land on the area of a website that most influences their first impression - for better or worse.

Everything has to be mobile compatible, since that's how the vast majority of world works these days.

Design With Mobile In Mind

57% of consumers wouldn’t recommend a website if it doesn’t have a mobile-friendly version -- by not having a mobile version of your website you are losing a huge percentage of your audience.

A proper technical optimisation is crucial for every website.

Optimize Your Website

88.5% of users cite slow loading as the top reason for leaving a website. In fact, half of mobile users leave a website if it takes longer than three seconds to load

Smooth mobile interface makes people interested about your brand, not the animations in the site.

Mobile Friendliness is Must

60% of internet users believe website usability is a critical factor for their online experience. Every marketing agency knows that a bad user experience is their clients’ most significant weakness.

Website Designing

А well-built web will affect the overall performance of your company on the web, the experience of your potential prospects and visitors, and visibility in search engines. Web design is becoming more and more important for visitors.

A better presentation will extend the time visitors spend on it, while a proper structure directs your visitors to get to know your brand & on the right piece of information.
As most online users tend to judge a business by the quality of its site, don’t leave yours hanging.

More and more people conduct their business meetings and negotiations through webinars.

Increased interest in Webinars

Webinar attendance saw an 87% increase during the pandemic year of 2020. About 94% of said webinars are made available on-demand.

A perfectly long webinar on any solution is crucial.

The Perfect Length

Over 40% of webinars attendees prefer having 30-45 minutes long webinars. Knowing this you should optimize the structure of your webinars to fit in the optimal time frame.

More importantly, scheduleing the correct date is important to make sure people have time to attend.

Best Days to Host a Webinar

The average number of registrants for a webinar is 260, but you can make sure to reach that number by hosting webinars mid-week which is by far the most popular time frame.

The largest platforms of world are now digital, and easily accessible.

The Largest Platform

The Zoom mobile app was downloaded 485 million times in 2020 and as a result it has 300 million daily meeting participants. Make sure to structure your webinars to be watchable on mobile devices.

Webinars

The biggest advantage of webinars is the opportunity they provide to host an event from the comfort of the home or office of each participant. At a pre-arranged time, you can connect with your audience no matter where in the world you or she are. 

Another major advantage of webinars is their interactivity – they provide a quick and easy way to transmit, receive and discuss information.

Implement a Digital Marketing Strategy that is
Both Effective and Personal

Do you want to advertise your company with an engaging, non-standard, and bold approach? To reach the top, you have to go with a long and well-thought-out, and calculated approach. But how do you create a successful digital marketing strategy, and what steps should be followed in its implementation?

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